Sandro Achilles Photography – Blog

#Sensual Woman

I love this picture. A great shoot of a sensual situation. A little bit experimenting with a mirror reflex and blurry pose.

If you like to see more #blackandwhite photography check out my new photobook #ANGELS:



Experimental Streetphotography @ Zuerich Switzerland

For Christmas and the festivities I stay at my old home. At this time, there is some fashion and shooting poor or working free time. … Unfortunately … no beaches, no sun… just the winter feeling at Switzerland.

Now I take some time to made the “classic hotspots” in the city to take pictures and something to experiment with my cam.
And NO, I do not mutate to a street, landscape or architectural photographer. It is “Just for fun”.

The most has been done at the various Photowalks with long-term exposure and consciously worked with movement and blurred spots.

Here is the first pic…more will follow…

Best wishes to all and happy Christmas time and Enjoy my experimental photography …

Wish all Merry Christmas and happy New Year.

by by Zuerich
xoxo Sandro

About styling, wardrobe stylists and more secrets…

One of the biggest secrets of successfully fashion photography is “styling”. Yes, thats right. Styling is one of the key topics to a successfully photoshooting.

Every picture with gorgeous light settings on nice locations looks flat without the right fashion. You know, we talk about fashion and editorial photography, not landscape or nude or something else. Just fashion photography.

The different between good “fashion photography” and extraordinary “fashion photography” are the wardrobe. The styling. My tipp is, as a photographer invest in a good wardrobe stylist as soon as possible.

What does a Stylist do?

The stylist seems to be the new most coveted fashion job at the moment, but how many people actually know what a stylist does? Let me break it down for you.

The stylist is responsible for creating “style.” Ok, I know that sounds vague, but essentially the stylist is deciding what a model or person wears, and HOW they wear it. The main roles of a stylist can essentially be broken down into these three categories:

1.) Editorial styling / Styling for photoshoots

2.) Brand consultancy

3.) Celebrity styling


1. Let’s start with Editorial styling / Styling for photoshoots. When a stylist works on a photoshoot, he or she basically chooses the clothing, the accessories, and/or the general “look” of the model for the shoot. In the case of a magazine shoot, the stylist would be given some direction from the magazine or art director as to what the theme was (spring summer bright colours, animal prints, etc…) and what brands need to be featured. Remember that the brands featured in a glossy magazine are mostly the brands that advertise, so the magazine needs to make sure they get editorial coverage. The team would be named (photographer, hair, make up, etc…) and sometimes the stylist would have some say in this. Once the “concept” for the shoot was finalized with the photographer, the stylist must then pull the clothing for the shoot.

If an editorial spread was to have 6 pages and 5 outfits, then a stylist would normally pull at least ten outfits, probably more. You never know how things will work out on the day, and it is important that there are alternatives if things don’t work out as planned. In order to pull the outfits, the stylist will consult lookbooks, contact PR’s and showrooms, and sometimes pull directly from stores. Lookbooks are catalogues of designer’s collections, usually the catwalk looks, so sometimes they just use or similar to see what each designer has put onto the catwalk. If the stylist finds something they want to use, they call the brand’s PR agency or department, and request the item. The item may not necessarily be available, as it may be in another country or on another shoot, so this needs to be confirmed first. If it is available, then they stylist will have it sent to their office, or go and pick it up.

Stylists will also contact PR agencies or brand showrooms when they are searching for clothing or accessories for a shoot. This could work two ways, either they could call and say “I am doing a shoot on animal prints, do you have anything that can go into the shoot?” and the PR will pull all the relevant animal print items and show them to the stylist. The other option is for the stylist to visit the showroom, and browse through the collections. Something may stand out, and they will decide to use that in the shoot.

If a stylist is pulling directly from a store (this can happen if they are using vintage pieces), then they visit the store, choose the item, and leave a deposit, or pay for the item and be refunded when it is returned.

Once all the clothing and accessories are chosen, the stylist needs to make sure they get to the shoot safely (which can be quite a drama if the shoot is very far away, and requires 5 suitcases of clothing to be flown halfway across the world.) On the day of the shoot, the stylist needs to make sure the garments are photo-ready (ironed, clean, etc…) and will also be responsible for choosing the outfits the model wears, and arranging them on the model as the photographs get taken (they make sure the item isn’t hanging funny, creased, un-tucked, etc…) Styling also involves the “style” of the outfit: is the top falling off the shoulder, is the shirt half tucked in, are the socks scrunched down by the ankles… These are all very important elements in a photoshoot. This same role can apply to TV commercials, music videos, or even film and television (although then we are getting into wardrobe positions, which is a slightly different story.)

And don’t confuse the stylist with the art director, which are quite different roles. The art director chooses and directs the theme of the photoshoot (and as a result, directs the entire team) whereas the stylist is only in charge of the clothing and accessories, or the way the model looks. Not every shoot has an art director, but for advertising campaigns and large commercial projects, there will always be an art director.

2. Brand consultancy is another role of a stylist. This involves several elements, some brands hire stylists throughout the whole process (ex. Emmanuelle Alt played a big role in the shaping of Balmain), and others bring in a stylist at the end of the collection process, when most of the clothes have been designed, but they need someone to help “pull it together.”

If the stylist is involved throughout the whole process, which is unusual but can happen, then they will attend some design meetings from the beginning of the collection process. The designer will show them research, ideas, and sketches, and the stylist will give them input. This can also involved bringing in their own ideas, visual research, interesting garments they have found, etc… and show them to the design team. The stylist essentially becomes a part of the design team, but they don’t do any physical designs, they just give their ideas.

Most of the time, the stylist gets involved in the collection close to the end, once most of the garments are designed, but help is needed to “tie them together.” When I worked at Sonia Rykiel, Carine Roitfeld used to style our collections. She would come in once a week or every ten days, starting about eight weeks before the show, and help choose the show looks. A fit model would be present, as well as all of the collection sample garments, and we would try on the different garments and choose the catwalk looks. Sometimes Carine would make suggestions of new pieces, for example, making a longer version of a piece, or trying it in a different colour or cut. She would also sometimes bring in vintage pieces and suggest we use that as inspiration (or copy it, which is the more honest way to describe what we’d do with vintage pieces.) We would also choose all the catwalk looks, and the order in which they’d be shown. This could include the garments, accessories, and how the clothes were worn. The stylist who works on the show often also styles the photoshoot.

3. Celebrity styling is the area I am least familiar with, but it is pretty self explanatory. A stylist can work with a celebrity on a regular basis (dressing her/him for day to day as well as events) or the stylist will work with them simply for a special occasion, such as an event. When dressing a celebrity for an event, the stylist needs to consider the brand (does the celebrity have any brand relationships they need to support?), current trends, and what the message is (do they want to shock, make the celebrity look more “respectable”, etc…) This is also a difficult area to get into (well, all good styling jobs are pretty hard to secure.)

How does one get into styling? Well, there is no university course that is going to get you a job like this. First of all, you need to have a good eye. Secondly, some sort of fashion education helps, but isn’t necessary. Ultimately it is about assisting other stylists while learning the ropes, and then hopefully being able to go out on your own. You also need to make contacts with PR’s who will lend you clothes

I had a friend who managed to build herself a very good styling career, by doing just that. We studied together at Ecoles de la Chambre Syndicale in Paris, and in her second year (of three) a friend of ours suggested she apply to be Carine Roitfeld’s second assistant (the first assistant was leaving, and the second assistant was being promoted.) She left school and took on the job, able to do so because her parents had an apartment in Paris and supported her while she worked for free (actually, I can’t remember if she was actually working for free at the very beginning, but I am pretty sure she was. If not, she would have been paid peanuts.) Eventually, she was promoted to first assistant, and that is when Carine got the job at Vogue Paris. My friend then ended up as an employee there, and over the next few years established herself as a stylist, whose clients are now Paris, Japan, China, and Teen Vogue, as well as some major brands including Maxmara. But it isn’t as easy as that, she worked very, very hard to get there. She worked a LOT. Weekends, evenings, anytime Carine needed her. I witnessed it, and I wasn’t envious, despite the fact that she had invitations to all the big shows and lots of free clothes.

Anyway, for those of you out there trying to establish yourselves as stylists, start testing as soon as possible. That means doing “trial” shoots, where you work with a team who is looking to create their portfolio, and everyone works for free. Building a portfolio, getting experience, and making contacts are the first steps in a styling career. You also need to have a good eye, and that is something that cannot really be taught.


As a strategic thinking photographer. Search as soon as possible a good stylist and work with them. Its a big plus for you, your work and your career as a fashion photographer.

Old building, writing new stories… my photo studio #achillesstudios

Oh yes, I have a first life or as the saying: a first life section. And I want this part somehow just forgot. When I think back, I am thinking particularly of loss, unbearable pressure to succeed, suffering and much sadness. A life in a hamster wheel. Sounds like a hackneyed Hollywood Story. From the sheer monotony into the glamor … Well, quite so striking it is not. Everything is finally a perspective.

One day I said to myself.

Loss? What can I still lose because, except my dignity? And my answer was: NOTHING. And my dignity was a single pile shards at the time.

Suffering? I do not want to.

Pressure to succeed? Should I be an incentive and in future I fuck the success and not the success fucks me …

And what was with sadness? Hey, I thought. That’s not possible. Because I am in the morning with a smile on his face and I want to have fun in my life and what I can give. Even if it then only smiling is that I can pass on.

This is my second life or a new chapter in my life. Sure, the first life, the confused situations, and finally, the consequential decisions have led me to this second life and a new place. This place is on the other side of the planet and is used for a place of dreams and passion, for others it is simply just the “City of Angels”.

After a long search and get to know the new environment, I came across a building in the middle of the Old Fashion Districts. Imagine that the houses in this district look more like from an old movie, which was filmed in New York. Old buildings from the golden 20s, brick, high ceilings, ladders and simple loft feeling. Beauty, as it is just … timeless.

From the first moment I knew. Here you one back. Slightly run down, dusty and a simple urban atmosphere but if you making it. Very stylish! The place for my plan was therefore now been found. Where I belong and here I will build my first PhotoStudio. A first step in my second life.

In recent days, I set up my new-found Studio. Is it looking for furniture, thrift stores and shops Photo.

Each piece I carried into my studio. Alone. And I love every single piece. Not much and no expensive designer pieces … but all belong to this old building and part of my plan.

And now, if I be in my studio, working or just because i’m often looking at the walls, the parts of the building and wonder what it probably this is about. There is a window part, which seems a little older than the other, where a screw into the wall and as a brick, which looks a little shabbier than the others. I wonder what these parts probably tell a story. And my furniture. My newfound, old Winchester couch, the old fashion doll, which I found by chance in a second-hand shop. Where she was probably used to be? What she wore for clothes?

All of them have a past. A history and an old life. Now that everything has been re-thrown together is born the second period of life.

Now, a new story can be written.





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Publication @

A few months ago I was able to work with the model Alexandra Eipper. Now the images have been published on with an interview of the model. Thanks for the good cooperation and results…

To the interview:

The Model:
Alexandra Eipper

Gisele Bündchen Dancing


Gisele Bündchen is a talented lady, which she has proven through the various feats she’s performed in fashion commercials over the years. She’s sung her heart out to Blondie’s “Heart of Glass” for H&M, she’s given a dramatic performance in a Baz Luhrmann-directed Chanel spot, and she’s proven her true athletic prowess as an ambassador for Under Armour. Now, the supermodel is showing off her dancing skills in Stuart Weitzman’s first-ever commercial, which will debut during the MTV Video Music Awards on Sunday, Aug. 30.

The black-and-white clip is directed by Mario Testino, and Gisele — wearing booties by Weitzman and a “Flashdance”-esque leotard — busts a move alongside a troupe of buff male dancers. While the 30-second commercial is choreographed by Justin Timberlake’s longtime collaborator Marty Kudelka, the moves kind of resemble a funkier rendition of the Electric Slide.

But that’s no matter; they all look damn good doing it.This clip is just a snippet of a longer music video that the brand will debut on its website on Sunday, but you can watch Gisele getting into the groove right now in the video above.

Happy Week