Tag: Crowdfunding

4 types of crowdfunding

When I am with the theme of the crowdfunding began to set apart, I stumbled quite rapidly through a variety of terms such as “lending, equity, Donation etc.

There are a total of 4 different types of crowdfunding. This is thus in about the second major decision on which one meets immediately after the decision that you want Crowd finds. What type of crowdfunding is the most suitable for my project. Which crowdfunding model is appropriate, may differ from project to project. In addition, the target of the major platforms out according to different types of crowdfunding. Therefore, you should carefully select the right model for his project and only after the appropriate platform.

The following types are available:

Equity Crowdfunding

Beteiligungs-based crowdfunding (Equity-based crowdfunding) is mostly used to finance companies. The crowd here takes on the role of investors and any person who invested in the company, will receive shares of the company. Thus, each investor is co-owner of the company and can thus participate in the company’s success.

Reward Crowdfunding

Contribution-based crowdfunding (Reward-based crowdfunding) is usually used to finance new products or projects such as music, movies or art. This type of crowdfunding is often called pre-sale, or pre-selling. It is ideal for products that should be commercially available later, or for which the customer will pay afterwards. The funds, which are collected, are mostly used for the development and mass production of the product. In return the supporters receives in retrospect mostly the finished product.

Lending Crowdfunding

With credit-based crowdfunding (Lending-based crowdfunding) can individuals and businesses get a loan from the crowd. This can have the great advantage of being independent of banks. Also, this type of loan may be more favorable than that of a conventional bank. This is possible because the risk is spread over a large number of donors, and is not supported by a single institution. In this way, the individual has only a small risk in the large group of supportive people, because it can only lose his own part of the deposit. A bank could, however, lose the entire sum of the risk.

Donation Crowdfunding

Donation-based crowdfunding (Donation-based crowdfunding) is the oldest type of crowdfunding and was already used hundreds of years ago. With this type of crowdfunding that supporters do not expect any real return for their money, as they donate. Supporters expect, however, that their money also the purpose of benefits for which they have donated. It does not necessarily have a charity project to be, so do not directly profit, but it is often linked to a good cause, or connected to the personal interest of the wearer.

What is Crowdfunding?

One ever anticipated: crowdfunding is not a new buzzword which haunts the Community and also not new in principle. Crowdfunding is used among filmmakers now been well and felt a hundred years. The idea is simple. An investor needs a large sum to a movie, to fund a Creative Project. Many people only need a small amount to large effect per investor. That sounds a bit like herding animals, eh ?!

What is different today than a hundred years ago? The Internet, social media, etc. You do not have to travel from A to B to talk to each other, but uses the specially built online portals such as  Kickstarter, Indiegogo or  Startnext today. Thanks to these websites are supporters and Creative Projects Owner come closer and can join forces.

Crowdfunding is in my opinion essential for photographers. The Online Crowd enables new, simpler, more public ways to inspire people with its projects. The principle is simple: It is considered a project, for example, a photo calendar, photo book, movie, music or anything else creative a deprived area. But then it depends on sites like Kickstarter, Indiegogo or Startnext free one side and tried as many fans to win for the planned project. Fans who support the project financially obtained in return for an original gift, the final product, such as the photo calendar or book or movie Fashion. Be named as a supporter and many more .. However, it is also possible to become a fan without paying. In this case, the project side gets more reputation, what new, paying fans attracts.

The important thing is not to beg for money, but to pray for assistance. Support, a “like” in the social media be a recommendation of this project to a friend, an article in a Onlinemagezin, a partner blog post and much more … So far … so good … and how do you now to be able to start before a crowdfunding project?

This and more in the next post … then

Happy Week

7 reasons why crowdfunding for a photographer is important!

Who would have thought that I, too, once such a “Headline” write. 7 reasons for … Until now, I always thought that this is more the filler to blog posts and content. Well. I’m trying to prove themselves and grade me all readers that this need not be so always.

Well … With the following seven reasons I want to show that it is worthwhile for every creative professionals, artists, filmmakers, and especially for photographers, a more intensive discussion to deal with the topic “crowdfunding” and this theme even fix the own marketing plan is to plan and involve a.

Crowdfunding is not just a risk, a small project or even collect “alms”. No! Crowdfunding can bring the artist far to implement its desired projects. Say you let the now pass on the tongue:

The make, what your dreams. Implement own projects!

Sounds cool, right? If that would now be interested, or know more to now follows this “Post” series or read at least seven out my reasons for crowdfunding, eh !? Here we go….


Search / best friends forever

Who one is dealing with the issue of crowdfunding, has “almost” forced contact with other “Crowdfundern” and “creative” people. One exchanges experiences, discuss practices, exchanges ideas. While this takes time, but gives much back to know how and new enriching contacts. The crowdfunding community is very communicative.


Critical analysis of the own project

The lively exchange with experienced crowdfunding sets you up deliberately with his own ideas apart. One thinks through its own projects and gets direct feedback. It will thus be better and reach a whole new “draft”. Thus, you will be even better, and the project does not harm also. It may arise entirely new synergies, collaborations and partnerships. The project receives a positive form, thanks to the exchange with other people.


Strict planning – thanks to the project stakeholders and supporters

Through contact with other Crowdfundern one is somewhat forced to get his own project in regulated railways. That may sound for one or the other a little strange and comical. But is a great help, since most creative people are not just Superman when it comes to schedules, timelines and commitments. Thanks to that that many people and Mitinteressierte follow and support the project the whole thing gets even a regulated framework. One does not simply pushes Tasks months ahead of it … what one or another creative person yes but then just makes ..


Receive constructive criticism

The lively exchange with people from the crowd brings the great advantage that one is exposed’s constructive criticism. This should be used positively. Because there are some who were already collecting successful experiences with the topic. And why make the same mistake twice, eh !?

So, talk about your ideas, exchanges and you take each only so little criticism and implements them positively. The project thus gets very good form and boosted even further.


Marketing and publicity thanks to the Crowd

Through contact with the many crowdfunding access is obtained to a “gigantic” multiplier. Because if I tell you something beautiful, what I like and fits you it, then tell you it also resists more … You guessed it. In the age of social media can take very beautiful shapes and widths of these multipliers. It has been so from the first day of publicity and builds this day of … What is more, that one writes PR articles in various phases, partners Blog Posts, Networked and much more. The more advanced the project even more publicity. True to the motto: Do good and talk about it … and it gets even better.


Have fun and enjoy the final result

By sharing with other people, the constructive criticism, which is reacted positively and for the benefit of the project, the “binding” the timeline below the project on a very professional way ahead and quickly taking shape. This inspires and great pleasure. Imagine: You’re working on your own idea. Will supported by many like-minded people in the form of creativity, recommendation, publicity and even financially. So you all doors are open to do what you like. Cool, right? And on top of it you will be with each project, creative and there are more great ideas, which it to be waiting from you tackled.


Lifelong learning – expertise building

My personal experience is that I very much learning on my own “Creative Projects” and thus my know-how can build massively that one for jobs and orders can then be used again. I would even argue that it comes through the skillful publicity of own Creative project on new orders. The crowdfunding project leaves enough space to learn new and thus can be better in the photograph or in his creative activity.


So! But are quite appealing seven reasons for crowdfunding, right? So not only a stopgap. And now I would say all the way to James Bond style.

I will return in… “What is crowdfunding and what forms of crowdfunding there?”

The search for a copywriter

Today I have been involved with the evaluation of a copywriter. Sorry … the search for THE Copywriter!

The task is to write a text, where I introduce myself and my project “La Provocation”. The motivation and performing the whole with feeling … This text will be published on kickstarter.com in text form and as a short film.

This task to find a suitable copywriter just seems not very easy .. I have found copywriter whose own texts are absolutely illegible on the website, or write about anything that I as a trained person does not understand … Imagine because I have found one of himself and his story describes in a sensed 10,000 words text … and it has not a single comma and no point … crazy …

The Psychos so ever fall away …

Then there are various agencies that offer something exciting texts, short and sweet … meaningful and bringing to the point. The well-known commercials and customers can show. But they are something of expensive that clunk ears! Bähh …

So who knows a sensible, useful, insightful lyricist or a copywriter, please contact me … The search continues …

Photoproject “La Provocation”

“La Provocation” is my first big, own photo project that I create is not for customers, but on their own. My personal goal is to be able to complete this project by the end-2013.

With this photo project, I would like the issue of provocation, such as the promising Tiel suggests, deal and deal. The provocation in pictures I would like to combine with my Main Business, Fashion, Glamour and Beauty Photography. This I will visualize in different small stories, such as bribery, corruption, etc … Each of these story refers to a temporal event and maladministration in our society. I make use of the Photography as my mouthpiece.

Something like: The seven deadly sins of our time …

One of my ambitious goals is to consult very special venues and selected models and people for each short story. The project will start for me is already in the planning and is an exciting challenge, according to the motto: The journey is the destination and the final product is the culmination.

At the end I would like to make a photo book and a calendar arise. Moreover, I hope hundreds of small making-of movies and Blog Posts publish and many people to be able to inspire it.

Another major challenge will be for me that I want to win for my “provocative book project” on Kickstarter.com other people. I’ll let advertise the project in the coming days and weeks. My experience, which I collect it, I will, of course, here with each wants to share.

So I’m excited to see where I will lead my little idea … and I appreciate all the support and every contact, which I can get to know in this way.